Through research, iterative design, and collaboration with stakeholders, we refined the Ideal Customer Profile (ICP), converted user insights into design ideas and delivered a product validated by users and recognized by leading investors in Silicon Valley.
I led the design of an AI-driven, adaptive learning experience that reimagined how developers prepare for technical interviews. It shortened the path to readiness while boosting engagement and outcomes.
Leveraging AI to redefine the recruitment landscape and revolutionize the way employers find, evaluate, and connect with top talent in the Middle East and beyond.
Revamping the Bayt UI framework into a modern, tokenized cohesive design system to elevate the user experience for 44 million users.
A creative problem-solver dedicated to transforming digital experiences through human-centered design.
I began my journey into design while still in school as a creative artist. But it slowly evolved over time into a passion to create impactful solutions. I am a Computer Science graduate on a journey of creating digital experiences. When I'm not crafting intuitive designs, I'm sharing insights at industry panels, managing a UX community, or working on projects that blend technology with social good.
Not to forget my interests in photography, travel and art!
My expertise in UX research, design strategy, and cross-functional collaboration can benefit your team. Let’s connect and innovate together!
I am open for collaboration and work opportunities